Copywriting for Canada’s favourite
food delivery app.
SkipTheDishes is Canada’s market leader in food delivery, delivering nearly 10 million orders coast to coast every month.
Working in-house, I wrote copy and concepts in collaboration with a hungry creative team to develop marketing creative, internal communications, and app-focused work.
Work that speaks order volume.
Getting local food is easy. Advertising local food takes
a lot of headlines.
Partnering with both local
and national brands for short promotions, these in-app billboards are unique to many of the 100 areas Skip serves.
And always bilingual.
It’s a key format of the
Skip brand and it’s where
we express a lot of our
brand voice.
Riding a summer wave.
Objective:
Create a summer style for Skip that invites Canadians savour
summer moments.
Approach:
Our copy and design system speaks to both uniquely summer occasions and food while having a whole lot of fun.
Introducing Skip Rewards.
Objective:
Launch Skip’s new rewards program to every one of our users. Educate them on how it works and the benefits of earning points.
Approach:
When you rack up points with Skip Rewards, you’ll feel like a boss. Our headlines and talent give off a swagger that can only come from free food.
Giving couriers a training fast track.
This is Skip’s courier blog, The Inside Track.
It’s a place for rich coaching content and helpful information. It’s also the final stop in our courier content marketing journey.
During COVID, these articles played a key role in disseminating safety best-practices and support information.
Delivering a taste of the World Juniors Hockey Championship.
Objective:
Make delivery part of Canada’s hockey obsession with our World Juniors partnership.
Approach:
Copy and hockey lead the way in this simple, hard hitting campaign. A digital series of matching luggage accompanied the TV spot pictured here.
Celebrating Skip’s Canadian roots with a guy from St. Louis?
Objective:
Create a social-first campaign to communicate new user benefits that match Skip’s hit TV spot with Jon Hamm.
Approach:
From script to production, no detail was missed in re-creating Jon Hamm’s cozy cabin vibe — fully stocked by Skip, of course.
