Select Page

Creating for Central Canada’s biggest bike shop.

Woodcock Cycle is a mecca of bike culture in Winnipeg. Their commitment as a business to community building and marketing is the key to their scale and place in Canada’s cycling industry. 

With access to an eclectic staff and no shortage of photogenic gear, my job as a one man marketing team rolled smooth.

The habit of organic social media.

Just like endurance training, social media takes practice.

The need for original photography and design concepts honed my skills in telling stories in simple visuals, shooting compositions that made you stop scrolling, and writing captions that broke
away from the pack.

Sales. Sales. Sales.

With a growing focus on
e-commerce, the shop leaned on me to generate interest through landing pages, eCRM campaigns, social ads.

Digital ads often targeted customers outside Winnipeg and helped push our brand
to national recognition.

Happy Holidays from Woodcock Cycle.

To celebrate the holidays, we wanted to thank our existing customers with a story of adventure and connection. But of course, we had to fill it with our favourite gear.

Working with a local film student, this was produced from script
to colour in three days.